:root {
  --black: #111114;
  --black-soft: #1a1a1f;
  --wine: #ffcee3;
  --wine-light: #ffe3ef;
  --wine-dark: #242229;
  --white: #f4f0ed;
  --muted: rgba(244, 240, 237, .58);
  --faint: rgba(244, 240, 237, .16);
  --fainter: rgba(244, 240, 237, .08);
  --sans: "Helvetica Neue", Arial, "PingFang SC", "Microsoft YaHei", sans-serif;
  --serif: "Bodoni 72", Didot, "Iowan Old Style", Baskerville, "Times New Roman", serif;
  --pad: clamp(22px, 4vw, 66px);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--black);
  color: var(--white);
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
a { color: inherit; text-decoration: none; }
button { color: inherit; font: inherit; }
p, h1, h2, h3, h4, ul, ol, blockquote { margin-top: 0; }
::selection { background: var(--wine); color: var(--white); }

.page-progress { position: fixed; inset: 0 0 auto; height: 2px; z-index: 100; pointer-events: none; }
.page-progress span { display: block; width: 0; height: 100%; background: var(--wine); }

.site-header {
  position: fixed;
  inset: 0 0 auto;
  z-index: 90;
  display: grid;
  grid-template-columns: 1fr auto;
  align-items: center;
  gap: 40px;
  padding: 24px var(--pad);
  color: var(--white);
  border-bottom: 1px solid transparent;
  transition: background .3s ease, border-color .3s ease, padding .3s ease;
}
.site-header.is-scrolled {
  padding-top: 15px;
  padding-bottom: 15px;
  background: rgba(17, 17, 20, .94);
  border-color: var(--faint);
  backdrop-filter: blur(18px);
}
.wordmark {
  justify-self: start;
  font-family: var(--serif);
  font-size: 24px;
  font-style: italic;
  letter-spacing: -.03em;
}
.primary-nav { display: flex; align-items: center; gap: clamp(22px, 3vw, 46px); }
.primary-nav a {
  position: relative;
  color: var(--muted);
  font-size: 12px;
  letter-spacing: .08em;
  text-transform: uppercase;
}
.primary-nav a:hover, .primary-nav a.is-current { color: var(--white); }
.primary-nav a::after {
  content: "";
  position: absolute;
  right: 0;
  bottom: -6px;
  left: 0;
  height: 1px;
  background: var(--wine);
  transform: scaleX(0);
  transform-origin: right;
  transition: transform .25s ease;
}
.primary-nav a:hover::after, .primary-nav a.is-current::after { transform: scaleX(1); transform-origin: left; }
.menu-button { display: none; padding: 8px 0; border: 0; background: none; font-size: 12px; letter-spacing: .08em; text-transform: uppercase; }

.reveal {
  opacity: 0;
  transform: translateY(24px);
  transition: opacity .75s cubic-bezier(.2,.7,.2,1), transform .75s cubic-bezier(.2,.7,.2,1);
}
.reveal.is-visible { opacity: 1; transform: none; }

/* Home */
.home-stage {
  position: relative;
  min-height: 100svh;
  display: grid;
  grid-template-rows: auto 1fr auto;
  padding: 116px var(--pad) 36px;
  overflow: hidden;
}
.home-context {
  display: flex;
  justify-content: space-between;
  color: var(--muted);
  font-size: 12px;
  letter-spacing: .09em;
  text-transform: uppercase;
}
.home-context p { margin: 0; }
.home-name {
  align-self: center;
  margin: 2vh 0 0;
  font-size: clamp(100px, 20vw, 330px);
  font-weight: 500;
  line-height: .66;
  letter-spacing: -.095em;
  text-transform: lowercase;
}
.home-name span { display: block; }
.home-name span:last-child { padding-left: 48%; }
.home-name em {
  font-family: var(--serif);
  color: var(--wine);
  font-weight: 400;
  font-style: italic;
  letter-spacing: -.055em;
}
.home-bottom {
  display: grid;
  grid-template-columns: minmax(260px, 520px) auto;
  align-items: end;
  gap: 40px;
  margin-left: 34%;
}
.home-bottom p {
  margin: 0;
  color: rgba(244,240,237,.78);
  font-size: clamp(19px, 1.8vw, 28px);
  line-height: 1.35;
  letter-spacing: -.025em;
}
.home-bottom > a {
  display: flex;
  align-items: center;
  gap: 26px;
  padding-bottom: 8px;
  border-bottom: 1px solid var(--faint);
  font-size: 12px;
  letter-spacing: .08em;
  text-transform: uppercase;
}
.home-bottom > a span { color: var(--wine-light); font-size: 20px; transition: transform .25s ease; }
.home-bottom > a:hover span { transform: translate(4px,-4px); }
.home-index {
  position: absolute;
  top: 23%;
  right: var(--pad);
  display: grid;
  width: min(290px, 25vw);
  border-top: 1px solid var(--faint);
}
.home-index a {
  display: grid;
  grid-template-columns: 34px 1fr;
  gap: 12px;
  padding: 14px 0;
  border-bottom: 1px solid var(--faint);
  color: var(--muted);
  font-size: 11px;
  letter-spacing: .07em;
  text-transform: uppercase;
  transition: color .2s ease, padding-left .2s ease;
}
.home-index a span { color: var(--wine-light); }
.home-index a:hover { color: var(--white); padding-left: 8px; }

/* Top-level pages */
.top-page { background: var(--black); min-height: 100svh; }
.page-hero {
  min-height: 72svh;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  padding: 150px var(--pad) 58px;
  border-bottom: 1px solid var(--faint);
}
.page-overline { display: flex; justify-content: space-between; color: var(--muted); font-size: 12px; letter-spacing: .09em; text-transform: uppercase; }
.page-hero h1 {
  max-width: 1500px;
  margin: 64px 0 0;
  font-size: clamp(78px, 14vw, 230px);
  font-weight: 490;
  line-height: .78;
  letter-spacing: -.085em;
  text-transform: lowercase;
}
.page-hero h1 em { font-family: var(--serif); color: var(--wine); font-weight: 400; font-style: italic; }
.page-intro {
  display: grid;
  grid-template-columns: 1fr minmax(300px, 620px);
  gap: 50px;
  padding-top: 38px;
  margin-top: 52px;
  border-top: 1px solid var(--faint);
}
.page-intro p { grid-column: 2; margin: 0; color: var(--muted); font-size: 18px; }
.page-number { font-size: 11px; letter-spacing: .1em; text-transform: uppercase; color: var(--wine-light); }

/* Work */
.work-list { padding: 0 var(--pad) 120px; background: #17171b; }
.work-row {
  display: grid;
  grid-template-columns: minmax(0, 1.2fr) minmax(300px, .8fr);
  gap: clamp(36px, 7vw, 120px);
  padding: clamp(62px, 8vw, 120px) 0;
  border-bottom: 1px solid var(--faint);
}
.work-row:first-child { border-top: 1px solid var(--faint); }
.work-cover {
  position: relative;
  min-height: clamp(420px, 49vw, 700px);
  padding: clamp(26px, 3vw, 48px);
  border: 1px solid rgba(255,206,227,.34);
  background: var(--wine-dark);
  overflow: hidden;
  transition: background .35s ease, border-color .35s ease;
}
.work-row:nth-child(2) .work-cover { background: #1d1d23; }
.work-row:nth-child(3) .work-cover { background: #24242b; }
.work-row:hover .work-cover { background: #2c2b32; border-color: var(--wine); }
.work-cover::before {
  content: "";
  position: absolute;
  right: 8%;
  top: 10%;
  width: 42%;
  aspect-ratio: 1;
  border: 1px solid rgba(244,240,237,.22);
  border-radius: 50%;
}
.work-cover small { font-size: 11px; letter-spacing: .1em; text-transform: uppercase; color: rgba(244,240,237,.66); }
.work-cover strong {
  position: absolute;
  left: clamp(26px,3vw,48px);
  bottom: clamp(30px,4vw,58px);
  max-width: 80%;
  font-size: clamp(50px,6.7vw,104px);
  font-weight: 480;
  line-height: .89;
  letter-spacing: -.065em;
}
.work-cover strong em { font-family: var(--serif); font-weight: 400; font-style: italic; }
.work-copy { position: relative; align-self: center; padding-bottom: 70px; }
.work-meta { display: flex; justify-content: space-between; padding-bottom: 16px; border-bottom: 1px solid var(--faint); color: var(--muted); font-size: 11px; letter-spacing: .08em; text-transform: uppercase; }
.work-copy h2 { margin: 38px 0 22px; font-size: clamp(34px,4vw,62px); font-weight: 470; line-height: 1.06; letter-spacing: -.05em; }
.work-copy p { max-width: 560px; color: var(--muted); font-size: 17px; }
.work-tags { display: flex; flex-wrap: wrap; gap: 8px; padding: 0; margin: 32px 0 0; list-style: none; }
.work-tags li { padding: 6px 11px; border: 1px solid var(--faint); border-radius: 99px; color: var(--muted); font-size: 11px; }
.work-arrow { position: absolute; right: 0; bottom: 0; color: var(--wine-light); font-size: 40px; transition: transform .25s ease; }
.work-row:hover .work-arrow { transform: translate(5px,-5px); }

/* About */
.about-layout {
  display: grid;
  grid-template-columns: .85fr 1.15fr;
  gap: clamp(50px, 9vw, 160px);
  padding: 100px var(--pad) 150px;
  background: #19191e;
}
.about-statement { font-family: var(--serif); color: var(--wine-light); font-size: clamp(42px,6vw,92px); font-style: italic; line-height: .98; letter-spacing: -.04em; }
.about-copy .lead { color: var(--white); font-size: clamp(24px,2.4vw,38px); line-height: 1.25; letter-spacing: -.035em; }
.about-copy p { color: var(--muted); font-size: 17px; }
.about-facts { margin-top: 64px; border-top: 1px solid var(--faint); }
.about-facts div { display: grid; grid-template-columns: 170px 1fr; gap: 30px; padding: 24px 0; border-bottom: 1px solid var(--faint); }
.about-facts span { color: var(--wine-light); font-size: 11px; letter-spacing: .08em; text-transform: uppercase; }
.about-facts p { margin: 0; }
.about-contact { display: flex; justify-content: space-between; align-items: end; padding: 80px var(--pad); border-top: 1px solid var(--faint); }
.about-contact a { font-size: clamp(48px,8vw,120px); line-height: .9; letter-spacing: -.065em; }
.about-contact a em { font-family: var(--serif); color: var(--wine); font-weight: 400; }
.about-contact p { color: var(--muted); }

/* GTM */
.gtm-overview {
  display: grid;
  grid-template-columns: .85fr 1.15fr;
  gap: clamp(50px,8vw,140px);
  padding: 100px var(--pad);
  border-bottom: 1px solid var(--faint);
  background: #19191e;
}
.gtm-overview h2 { margin: 0; font-size: clamp(42px,5.7vw,88px); font-weight: 460; line-height: 1.02; letter-spacing: -.055em; }
.gtm-overview h2 em { font-family: var(--serif); color: var(--wine-light); font-weight: 400; }
.gtm-overview-copy { display: grid; grid-template-columns: 1fr 1fr; gap: 36px; }
.gtm-overview-copy div { padding-top: 14px; border-top: 1px solid var(--faint); }
.gtm-overview-copy small, .eyebrow { color: var(--wine-light); font-size: 11px; letter-spacing: .1em; text-transform: uppercase; }
.gtm-overview-copy p { margin: 20px 0 0; color: var(--muted); }
.gtm-chapters { padding: 0 var(--pad) 120px; background: #131317; }
.gtm-chapter {
  display: grid;
  grid-template-columns: 160px 1fr;
  gap: 50px;
  padding: clamp(75px,9vw,140px) 0;
  border-bottom: 1px solid var(--faint);
}
.gtm-chapter h2 { max-width: 980px; margin: 0; font-size: clamp(42px,5.8vw,88px); font-weight: 460; line-height: 1.02; letter-spacing: -.055em; }
.gtm-chapter h2 em { font-family: var(--serif); color: var(--wine-light); font-weight: 400; }
.gtm-chapter > p { grid-column: 2; max-width: 760px; color: var(--muted); font-size: 18px; }
.gtm-cards { grid-column: 2; display: grid; grid-template-columns: repeat(3,1fr); gap: 18px; margin-top: 40px; }
.gtm-card { min-height: 260px; padding: 26px; border: 1px solid var(--faint); background: #202027; }
.gtm-card span { color: var(--wine-light); font-family: var(--serif); font-size: 30px; font-style: italic; }
.gtm-card h3 { margin: 48px 0 12px; font-size: 22px; font-weight: 500; }
.gtm-card p { color: var(--muted); font-size: 15px; }
.gtm-rule { grid-column: 2; padding: 34px; margin-top: 40px; border-left: 3px solid var(--wine); background: rgba(255,206,227,.08); font-size: clamp(22px,2.5vw,36px); line-height: 1.25; letter-spacing: -.03em; }

/* Existing case detail pages */
.case-page { background: var(--black); color: var(--white); }
.case-page .back-link { display: none; }
.case-hero {
  min-height: 90svh;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  padding: 145px var(--pad) 56px;
  background: var(--black);
  border-bottom: 1px solid var(--faint);
}
.case-hero::after {
  content: "";
  position: absolute;
  top: 15%;
  right: 4%;
  width: 23vw;
  aspect-ratio: 1;
  border: 1px solid rgba(255,206,227,.24);
  border-radius: 50%;
  pointer-events: none;
}
.case-overline { display: flex; justify-content: space-between; padding-bottom: 18px; border-bottom: 1px solid var(--faint); color: var(--muted); font-size: 11px; letter-spacing: .1em; text-transform: uppercase; }
.case-hero h1 { max-width: 1320px; margin: 62px 0 38px; font-size: clamp(62px,10vw,166px); font-weight: 470; line-height: .86; letter-spacing: -.075em; }
.case-hero h1 em { font-family: var(--serif); color: var(--wine-light); font-weight: 400; }
.case-deck { display: grid; grid-template-columns: minmax(260px,640px) auto; justify-content: space-between; align-items: end; gap: 50px; }
.case-deck > p { margin: 0; color: var(--muted); font-size: clamp(18px,1.6vw,25px); line-height: 1.38; }
.case-meta { display: grid; grid-template-columns: repeat(3,minmax(120px,auto)); gap: 36px; }
.case-meta span { color: var(--muted); font-size: 10px; letter-spacing: .09em; text-transform: uppercase; }
.case-meta strong { display: block; margin-top: 7px; color: var(--white); font-size: 13px; font-weight: 500; letter-spacing: 0; text-transform: none; }
.case-overview { padding: clamp(70px,9vw,140px) var(--pad); background: #1a1a20; border-bottom: 1px solid var(--faint); }
.overview-grid { display: grid; grid-template-columns: .75fr 1.25fr; gap: clamp(50px,8vw,150px); }
.overview-grid h2 { margin: 0; font-size: clamp(40px,5.6vw,84px); font-weight: 460; line-height: 1.02; letter-spacing: -.055em; }
.overview-copy { display: grid; grid-template-columns: 1fr 1fr; gap: 40px; }
.overview-copy div { padding-top: 15px; border-top: 1px solid var(--faint); }
.overview-copy small, .chapter-label, .mini-label { color: var(--wine-light); font-size: 10px; letter-spacing: .12em; text-transform: uppercase; }
.overview-copy p { margin: 22px 0 0; color: var(--muted); font-size: 17px; }
.case-statline { display: grid; grid-template-columns: repeat(4,1fr); margin-top: 80px; border-top: 1px solid var(--faint); }
.case-statline div { padding: 26px 20px 0 0; }
.case-statline div + div { padding-left: 22px; border-left: 1px solid var(--faint); }
.case-statline strong { display: block; font-family: var(--serif); color: var(--wine-light); font-size: clamp(34px,4vw,62px); font-weight: 400; font-style: italic; }
.case-statline span { color: var(--muted); font-size: 12px; }
.case-layout { display: grid; grid-template-columns: 220px minmax(0,1fr); gap: clamp(60px,8vw,130px); padding: 0 var(--pad); }
.case-toc nav { position: sticky; top: 100px; padding: 70px 0; }
.case-toc p { margin-bottom: 28px; font-size: 10px; letter-spacing: .12em; text-transform: uppercase; }
.case-toc a { display: block; padding: 8px 0; color: var(--muted); font-size: 12px; transition: color .2s ease, transform .2s ease; }
.case-toc a:hover, .case-toc a.is-active { color: var(--wine-light); transform: translateX(6px); }
.case-body { min-width: 0; }
.case-section { padding: clamp(80px,10vw,150px) 0; border-top: 1px solid var(--faint); }
.case-section:first-child { border-top: 0; }
.case-section-header { display: grid; grid-template-columns: 170px minmax(0,1fr); gap: 30px; margin-bottom: 70px; }
.case-section-header h2 { max-width: 980px; margin: 0; font-size: clamp(42px,5.7vw,84px); font-weight: 460; line-height: 1.02; letter-spacing: -.055em; }
.case-section-header h2 em { font-family: var(--serif); color: var(--wine-light); font-weight: 400; }
.case-section-header .section-lead { grid-column: 2; max-width: 760px; margin: -38px 0 0; color: var(--muted); font-size: 19px; }
.content-columns { display: grid; grid-template-columns: repeat(2,minmax(0,1fr)); gap: clamp(30px,5vw,78px); }
.content-columns.three { grid-template-columns: repeat(3,minmax(0,1fr)); gap: 24px; }
.content-card { padding: 28px 0 0; border-top: 1px solid var(--faint); }
.content-card h3 { margin: 24px 0 14px; font-size: clamp(24px,2.3vw,36px); font-weight: 480; line-height: 1.12; letter-spacing: -.035em; }
.content-card p { color: var(--muted); }
.pull-quote { margin: 90px 0 0; padding: 48px 0; border-top: 1px solid var(--faint); border-bottom: 1px solid var(--faint); font-family: var(--serif); color: var(--wine-light); font-size: clamp(36px,5vw,76px); font-style: italic; line-height: 1.04; letter-spacing: -.04em; }
.framework { display: grid; grid-template-columns: repeat(5,auto); align-items: center; justify-content: space-between; gap: 18px; padding: 34px; border: 1px solid rgba(255,206,227,.38); background: rgba(255,206,227,.06); }
.framework strong { font-size: clamp(19px,2vw,28px); font-weight: 460; }
.framework strong small { display: block; margin-top: 7px; color: var(--muted); font-size: 11px; font-weight: 400; }
.framework i { width: 34px; height: 1px; background: var(--wine); }
.sequence { display: grid; grid-template-columns: repeat(4,1fr); margin-top: 70px; border-top: 1px solid var(--faint); }
.sequence div { padding: 28px 24px 0 0; }
.sequence div + div { padding-left: 24px; border-left: 1px solid var(--faint); }
.sequence span { font-family: var(--serif); color: var(--wine-light); font-size: 32px; font-style: italic; }
.sequence h3 { margin: 32px 0 12px; font-size: 19px; }
.sequence p { color: var(--muted); font-size: 14px; }
.asset-grid { display: grid; grid-template-columns: 1.25fr .75fr; gap: 24px; margin-top: 70px; }
.asset-grid.equal { grid-template-columns: 1fr 1fr; }
.asset-placeholder { min-height: 420px; display: flex; flex-direction: column; justify-content: space-between; padding: 28px; border: 1px solid rgba(255,206,227,.3); background: #202027; }
.asset-placeholder.portrait { min-height: 560px; }
.asset-placeholder span { color: var(--wine-light); font-size: 10px; letter-spacing: .11em; text-transform: uppercase; }
.asset-placeholder strong { max-width: 430px; font-size: clamp(28px,3vw,48px); font-weight: 460; line-height: 1.02; letter-spacing: -.04em; }
.asset-placeholder small { max-width: 350px; color: var(--muted); }
.case-note { margin-top: 70px; padding: 36px; border-left: 3px solid var(--wine); background: rgba(255,206,227,.08); }
.case-note p { max-width: 900px; margin: 0; font-size: clamp(23px,2.5vw,38px); line-height: 1.2; letter-spacing: -.035em; }
.case-results { display: grid; grid-template-columns: .8fr 1.2fr; gap: 60px; }
.case-results h3 { font-family: var(--serif); color: var(--wine-light); font-size: clamp(52px,7vw,108px); font-weight: 400; font-style: italic; line-height: .9; }
.result-list { border-top: 1px solid var(--faint); }
.result-list div { display: grid; grid-template-columns: 145px 1fr; gap: 20px; padding: 25px 0; border-bottom: 1px solid var(--faint); }
.result-list strong { font-size: 21px; font-weight: 500; }
.result-list p { margin: 0; color: var(--muted); }
.next-project { display: block; padding: 80px var(--pad); border-top: 1px solid var(--faint); background: var(--wine-dark); }
.next-project span { color: var(--muted); font-size: 11px; letter-spacing: .11em; text-transform: uppercase; }
.next-project strong { display: flex; justify-content: space-between; align-items: flex-end; margin-top: 26px; font-size: clamp(50px,8vw,130px); font-weight: 470; line-height: .9; letter-spacing: -.065em; }
.next-project strong em { font-family: var(--serif); color: var(--wine-light); font-weight: 400; }

@media (max-width: 980px) {
  .site-header { grid-template-columns: 1fr auto; }
  .menu-button { display: block; justify-self: end; }
  .primary-nav { position: absolute; top: 100%; right: var(--pad); left: var(--pad); display: none; flex-direction: column; align-items: stretch; gap: 0; padding: 16px 20px; background: var(--black-soft); border: 1px solid var(--faint); }
  .primary-nav.is-open { display: flex; }
  .primary-nav a { padding: 13px 0; }
  .home-name { font-size: clamp(96px,24vw,220px); }
  .home-bottom { margin-left: 18%; }
  .home-index { display: none; }
  .work-row, .about-layout, .gtm-overview, .overview-grid, .case-results { grid-template-columns: 1fr; }
  .gtm-chapter { grid-template-columns: 110px 1fr; }
  .case-deck { grid-template-columns: 1fr; }
  .case-meta { justify-content: start; }
  .case-layout { grid-template-columns: 1fr; }
  .case-toc { display: none; }
  .case-section-header { grid-template-columns: 120px 1fr; }
}

@media (max-width: 680px) {
  :root { --pad: 20px; }
  .site-header { padding-top: 17px; padding-bottom: 17px; }
  .home-stage { padding-top: 100px; }
  .home-context { flex-direction: column; gap: 4px; }
  .home-name { margin-top: 9vh; font-size: 30vw; line-height: .7; }
  .home-name span:last-child { padding-left: 23%; }
  .home-bottom { grid-template-columns: 1fr; margin-left: 12%; }
  .home-bottom p { font-size: 18px; }
  .page-hero { min-height: 66svh; padding-top: 120px; }
  .page-overline { gap: 24px; }
  .page-overline span:last-child { text-align: right; }
  .page-hero h1 { font-size: 19vw; }
  .page-intro { grid-template-columns: 1fr; }
  .page-intro p { grid-column: 1; }
  .work-cover { min-height: 430px; }
  .work-cover strong { font-size: 14vw; }
  .work-copy h2 { font-size: 34px; }
  .about-layout { padding-top: 70px; }
  .about-facts div { grid-template-columns: 1fr; gap: 10px; }
  .about-contact { display: block; }
  .about-contact p { margin-top: 26px; }
  .gtm-overview-copy, .gtm-cards { grid-template-columns: 1fr; }
  .gtm-chapter { display: block; }
  .gtm-chapter h2 { margin-top: 32px; }
  .gtm-chapter > p, .gtm-cards, .gtm-rule { grid-column: 1; }
  .case-hero { min-height: 88svh; padding-top: 120px; }
  .case-hero h1 { font-size: 16.5vw; }
  .case-meta, .overview-copy, .content-columns, .content-columns.three, .asset-grid, .asset-grid.equal { grid-template-columns: 1fr; }
  .case-statline { grid-template-columns: 1fr 1fr; }
  .case-section-header { display: block; }
  .case-section-header h2 { margin-top: 30px; }
  .case-section-header .section-lead { margin-top: 24px; }
  .framework { grid-template-columns: 1fr; }
  .framework i { width: 1px; height: 28px; }
  .sequence { grid-template-columns: 1fr 1fr; }
  .sequence div:nth-child(3) { padding-left: 0; border-left: 0; }
  .result-list div { grid-template-columns: 1fr; }
}

/* Evidence-led case rebuilds: Unite Students, Personal Brand and EcoFlow */
.evidence-hero,.eco-hero{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(35px,6vw,90px);padding:145px var(--pad) 55px;background:#111114}.evidence-hero h1,.eco-hero h1{margin:54px 0 28px;font-size:clamp(58px,7.5vw,122px);font-weight:470;line-height:.88;letter-spacing:-.07em}.evidence-hero h1 em,.eco-hero h1 em,.eco-heading em{font-family:var(--serif);font-weight:400;font-style:italic;color:var(--wine-light)}.hero-summary{max-width:720px;color:var(--muted);font-size:19px;line-height:1.7}.hero-meta{display:grid;gap:16px;margin-top:36px}.hero-meta span{padding-top:12px;border-top:1px solid var(--faint);color:var(--wine-light);font-size:10px;letter-spacing:.1em;text-transform:uppercase}.hero-meta b{display:block;margin-top:7px;color:var(--white);font-size:13px;font-weight:500;letter-spacing:0;text-transform:none}.account-pair{display:flex;align-items:center;justify-content:center;gap:18px}.account-pair img{width:45%;max-height:600px;object-fit:cover;object-position:top;border:1px solid var(--faint);border-radius:20px}.account-pair img+img{transform:translateY(35px)}.unite-collage{display:flex;align-items:end;gap:10px}.unite-collage img{width:33%;object-fit:cover;border:1px solid var(--faint)}.unite-collage img:nth-child(2){transform:translateY(-22px)}.hero-metrics{grid-column:1/-1;display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--faint);padding-top:22px}.hero-metrics div{padding:0 20px;border-left:1px solid var(--faint)}.hero-metrics div:first-child{padding-left:0;border:0}.hero-metrics strong{display:block;font-family:var(--serif);font-size:clamp(34px,4vw,62px);font-style:italic;font-weight:400;color:var(--wine-light);line-height:.9}.hero-metrics span{display:block;margin-top:11px;color:var(--muted);font-size:12px}.compact-rail{grid-template-columns:140px minmax(0,1fr);gap:clamp(40px,6vw,90px);background:#17171b}.compact-rail .case-toc nav{padding-top:85px}.stage-grid,.growth-roles,.execution-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.stage,.growth-roles article,.execution-grid article{border:1px solid var(--faint);background:#202027}.stage img{width:100%;height:290px;object-fit:cover;object-position:top}.stage div,.growth-roles article,.execution-grid article{padding:22px}.stage span,.growth-roles span,.execution-grid span{color:var(--wine-light);font-size:10px;letter-spacing:.1em;text-transform:uppercase}.stage h3,.growth-roles h3,.execution-grid h3{margin:22px 0 12px;font-size:25px;line-height:1.05}.stage p,.growth-roles p,.execution-grid p{color:var(--muted);font-size:14px;line-height:1.6}.stage p b{color:var(--white);font-size:11px;text-transform:uppercase}.loop-line,.measurement,.purchase-journey,.offer-flow,.engine-flow{display:flex;flex-wrap:wrap;align-items:center;gap:12px;margin-top:42px;padding:22px 0;border-top:1px solid var(--faint);border-bottom:1px solid var(--faint);font-size:13px}.loop-line i,.measurement i,.purchase-journey i,.offer-flow i,.engine-flow i{color:var(--wine);font-style:normal}.loop-line em{margin-left:auto;font-family:var(--serif);color:var(--wine-light);font-size:22px}.growth-roles{grid-template-columns:repeat(3,1fr)}.growth-roles small{color:var(--wine-light);font-size:10px}.data-duo,.campaign-evidence,.twin-evidence{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:42px}.data-duo img,.campaign-evidence img,.twin-evidence img{width:100%;max-height:440px;object-fit:cover;object-position:top;border:1px solid var(--faint)}.campaign-flow,.decision-steps,.pilot-line,.acquisition{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}.campaign-flow div,.decision-steps div,.pilot-line article,.acquisition article{padding:20px 0;border-top:1px solid var(--faint)}.campaign-flow span,.pilot-line b,.acquisition b{color:var(--wine-light);font-size:10px;letter-spacing:.1em;text-transform:uppercase}.campaign-flow p,.decision-steps span,.pilot-line p,.acquisition p{color:var(--muted);font-size:14px}.campaign-evidence{grid-template-columns:1fr 1fr 1fr}.campaign-evidence div{padding:24px;background:#24242b}.paid-path{margin-top:36px;padding:25px;border-left:3px solid var(--wine);background:rgba(255,206,227,.07)}.paid-path img{display:block;max-width:390px;margin-top:18px;width:100%}.execution-grid{grid-template-columns:1fr 1fr}.execution-grid img{width:100%;margin-top:20px;max-height:300px;object-fit:cover}.decision-steps{grid-template-columns:repeat(5,1fr)}.decision-steps strong{display:block;margin:16px 0 9px;font-size:18px;line-height:1.2}.decision-steps b{color:var(--wine-light);font-size:10px;text-transform:uppercase}.message-map{display:grid;grid-template-columns:1fr 1.25fr 1.4fr;gap:0;margin-top:44px;border-top:1px solid var(--faint)}.message-map>*{margin:0;padding:14px;border-bottom:1px solid var(--faint);font-size:14px}.message-map>span{color:var(--wine-light);font-size:10px;text-transform:uppercase}.message-map p{color:var(--muted)}.eco-case{background:#111114}.eco-hero{grid-template-columns:1.05fr .95fr}.eco-hero h1{font-size:clamp(50px,6.5vw,104px)}.eco-hero>div>p{max-width:700px;color:var(--muted);font-size:19px}.eco-hero small{color:var(--muted);font-size:11px}.eco-hero figure{margin:0;align-self:center}.eco-hero figure img{width:100%;min-height:400px;object-fit:cover}.eco-hero figcaption,.dual-customer figcaption{color:var(--muted);font-size:10px}.glance{grid-column:1/-1;display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--faint)}.glance span{padding:18px;border-left:1px solid var(--faint);color:var(--wine-light);font-size:10px;text-transform:uppercase}.glance b{display:block;margin-top:7px;color:var(--white);font-size:13px;text-transform:none;font-weight:500}.eco-section{padding:clamp(85px,10vw,150px) var(--pad);border-top:1px solid var(--faint);background:#17171b}.eco-section:nth-child(even){background:#1a1a1f}.eco-heading{max-width:1100px}.eco-heading>span{color:var(--wine-light);font-size:11px;letter-spacing:.1em;text-transform:uppercase}.eco-heading h2{margin:28px 0;font-size:clamp(42px,5.8vw,88px);font-weight:460;line-height:1;letter-spacing:-.06em}.eco-heading p{max-width:780px;color:var(--muted);font-size:18px}.why-grid,.segment-layout,.dual-customer{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:55px}.why-grid article{padding:16px;border:1px solid var(--faint);background:#202027}.why-grid img,.installer-proof img{width:100%;max-height:350px;object-fit:cover}.why-grid h3{margin:18px 0 8px}.why-grid p{color:var(--muted)}.why-grid small{color:var(--wine-light);font-size:10px}.strategy-note{margin:35px 0 0;font-family:var(--serif);color:var(--wine-light);font-size:clamp(28px,3.5vw,50px);font-style:italic}.segment-layout{grid-template-columns:1.2fr .8fr}.segment-matrix{position:relative;display:grid;grid-template-columns:1fr 1fr;border:1px solid var(--faint)}.segment-matrix div{min-height:150px;padding:20px;border:1px solid var(--faint);color:var(--muted)}.segment-matrix .priority{background:rgba(255,206,227,.13);color:var(--wine-light)}.axis-x,.axis-y{position:absolute;color:var(--muted);font-size:10px}.axis-x{right:0;bottom:-20px}.axis-y{left:-66px;top:50%;transform:rotate(-90deg)}.priority-profile{padding:28px;border:1px solid rgba(255,206,227,.4)}.priority-profile span{color:var(--wine-light);font-size:10px;text-transform:uppercase}.priority-profile h3{font-size:32px}.priority-profile p{color:var(--muted)}.dual-customer{grid-template-columns:1fr 1.2fr 1fr}.dual-customer article{padding:28px;background:#202027}.dual-customer h3{font-size:26px}.dual-customer p{color:var(--muted)}.dual-customer figure{margin:0}.dual-customer img{width:100%;height:280px;object-fit:contain;background:#fff}.installer-proof{display:grid;grid-template-columns:1fr 1fr;gap:28px;margin-top:40px;align-items:center}.installer-proof p{color:var(--muted);font-size:18px}.capability-table{margin-top:46px;border-top:1px solid var(--faint)}.capability-table div{display:grid;grid-template-columns:1fr 1fr;border-bottom:1px solid var(--faint)}.capability-table span,.capability-table b{padding:17px}.capability-table span:last-child{color:var(--muted);border-left:1px solid var(--faint)}.offer-flow,.engine-flow{justify-content:space-between}.offer-flow div{max-width:150px}.offer-flow b,.engine-flow b{display:block;color:var(--wine-light)}.offer-flow span{display:block;color:var(--muted);font-size:12px}.engine-flow{margin-top:55px}.engine-flow span,.engine-flow b{padding:10px;border:1px solid var(--faint);font-size:11px;text-transform:uppercase}.swimlane{margin-top:34px;border-top:1px solid var(--faint)}.swimlane div{display:grid;grid-template-columns:150px 1fr;padding:18px 0;border-bottom:1px solid var(--faint)}.swimlane b{color:var(--wine-light);font-size:11px;text-transform:uppercase}.swimlane span{color:var(--muted);font-size:14px}.acquisition{margin-top:35px}.north-star{display:grid;grid-template-columns:.5fr 1fr .5fr;gap:25px;margin-top:58px;padding:34px 0;border-top:1px solid rgba(255,206,227,.5);border-bottom:1px solid var(--faint)}.north-star span{color:var(--wine-light);font-size:10px;text-transform:uppercase}.north-star strong{font-size:clamp(32px,4vw,63px);line-height:.9;letter-spacing:-.05em}.north-star em{font-family:var(--serif);color:var(--wine-light);font-style:italic;font-weight:400}.north-star p,.decision-box,.sources p{color:var(--muted)}.decision-box{margin-top:35px;padding:25px;border-left:3px solid var(--wine);background:rgba(255,206,227,.06)}.decision-box b{color:var(--wine-light);margin-left:14px}.sources{margin-top:80px;padding-top:20px;border-top:1px solid var(--faint)}.sources b{color:var(--wine-light);font-size:10px;text-transform:uppercase}
@media(max-width:980px){.evidence-hero,.eco-hero{grid-template-columns:1fr}.stage-grid{grid-template-columns:1fr 1fr}.stage-grid .stage:last-child{grid-column:1/-1}.why-grid{grid-template-columns:1fr 1fr}.why-grid article:last-child{grid-column:1/-1}.segment-layout,.dual-customer{grid-template-columns:1fr}.compact-rail .case-toc{display:none}}
@media(max-width:680px){.evidence-hero,.eco-hero{padding:110px var(--pad) 35px}.hero-metrics,.stage-grid,.growth-roles,.execution-grid,.data-duo,.campaign-evidence,.twin-evidence,.campaign-flow,.decision-steps,.pilot-line,.acquisition,.glance,.why-grid,.segment-layout,.dual-customer,.north-star{grid-template-columns:1fr}.hero-metrics div,.hero-metrics div:first-child{padding:16px 0;border:0;border-bottom:1px solid var(--faint)}.account-pair{justify-content:flex-start}.account-pair img{width:48%}.stage-grid .stage:last-child{grid-column:auto}.message-map{grid-template-columns:1fr}.message-map>span{display:none}.message-map>*{border-bottom:0;padding:8px 0}.message-map b{padding-top:20px;border-top:1px solid var(--faint)}.campaign-evidence img{max-height:none}.decision-steps{gap:0}.decision-steps div{padding:18px 0}.glance span{border-left:0;border-bottom:1px solid var(--faint)}.eco-heading h2{font-size:13vw}.why-grid article:last-child{grid-column:auto}.purchase-journey,.offer-flow,.engine-flow{display:block}.purchase-journey>*,.offer-flow>*,.engine-flow>*{display:block;margin:8px 0}.segment-matrix{margin-left:0}.axis-y{display:none}.installer-proof{grid-template-columns:1fr}.capability-table div{grid-template-columns:1fr}.capability-table span:last-child{border-left:0;padding-top:0}.swimlane div{grid-template-columns:1fr;gap:10px}.north-star{gap:18px}.compact-rail .case-section{padding:76px 0}}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition-duration: .01ms !important; animation-duration: .01ms !important; }
  .reveal { opacity: 1; transform: none; }
}

/* AfterShip case — evidence-led editorial redesign */
.aftership-case { background: #111114; }
.aftership-case img { display: block; width: 100%; }
.aftership-hero {
  display: grid;
  grid-template-columns: minmax(0, 1.5fr) minmax(320px, .85fr);
  column-gap: clamp(42px, 6vw, 104px);
  row-gap: 58px;
  min-height: 100svh;
  padding: 142px var(--pad) 58px;
  background: #111114;
}
.aftership-hero-copy { align-self: end; }
.aftership-hero .case-overline { margin-bottom: clamp(40px, 6vw, 88px); }
.aftership-hero h1 { max-width: 1050px; margin: 0; font-size: clamp(66px, 9vw, 146px); font-weight: 470; line-height: .84; letter-spacing: -.08em; }
.aftership-hero h1 em, .case-closing em, .system-intro em { font-family: var(--serif); color: var(--wine-light); font-weight: 400; font-style: italic; }
.aftership-definition { max-width: 640px; margin: 34px 0 0; color: var(--wine-light); font-size: clamp(21px, 2vw, 30px); line-height: 1.28; letter-spacing: -.03em; }
.aftership-context { display: grid; grid-template-columns: 1fr 1fr; gap: 26px; max-width: 920px; margin-top: 56px; }
.aftership-context div { padding-top: 15px; border-top: 1px solid var(--faint); }
.aftership-context small, .aftership-meta span, .aftership-workflow, .hero-evidence figcaption, .pillar-copy > span, .pillar-copy small, .topic-strip > span, .experiment-copy > span, .experiment-copy small, .data-loop figcaption, .document-collage figcaption, .system-outcomes > span { color: var(--wine-light); font-size: 10px; letter-spacing: .11em; text-transform: uppercase; }
.aftership-context p { margin: 17px 0 0; color: var(--muted); font-size: 15px; line-height: 1.55; }
.aftership-workflow { display: flex; flex-wrap: wrap; gap: 7px; margin-top: 32px; color: rgba(244,240,237,.64); font-size: 10px; }
.aftership-workflow i { color: var(--wine); font-style: normal; }
.aftership-meta { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; max-width: 920px; margin-top: 36px; padding-top: 20px; border-top: 1px solid var(--faint); }
.aftership-meta strong { display: block; margin-top: 7px; color: var(--white); font-size: 13px; font-weight: 500; letter-spacing: 0; text-transform: none; }
.hero-evidence { align-self: center; margin: 0; padding: 13px; border: 1px solid rgba(255,206,227,.38); background: #19191f; transform: rotate(1.8deg); }
.hero-evidence img { aspect-ratio: 1.54; object-fit: cover; object-position: center; filter: saturate(.82) contrast(.96); }
.hero-evidence figcaption { margin: 12px 2px 0; color: rgba(244,240,237,.62); }
.hero-metrics { grid-column: 1 / -1; display: grid; grid-template-columns: 1.45fr .8fr 1fr .5fr; padding-top: 25px; border-top: 1px solid var(--faint); }
.hero-metrics > div { min-height: 116px; padding: 0 25px; border-left: 1px solid var(--faint); }
.hero-metrics > div:first-child { padding-left: 0; border-left: 0; }
.hero-metrics strong { display: block; font-family: var(--serif); color: var(--wine-light); font-size: clamp(42px, 5.2vw, 82px); font-weight: 400; font-style: italic; line-height: .88; letter-spacing: -.05em; }
.hero-metrics strong i { color: rgba(244,240,237,.5); font-style: normal; }
.hero-metrics span { display: block; margin-top: 14px; color: rgba(244,240,237,.76); font-size: 13px; }
.hero-metrics em { display: block; margin-top: 4px; color: var(--muted); font-size: 11px; font-style: normal; }
.hero-metrics .metric-small strong { font-size: clamp(38px, 4.2vw, 64px); }
.aftership-layout { align-items: start; background: #17171b; }
.aftership-layout .case-toc nav { padding-top: 95px; }
.aftership-layout .case-section { padding: clamp(88px, 10vw, 156px) 0; }
.aftership-layout .case-section:first-child { border-top: 0; }
.aftership-layout .case-section-header { margin-bottom: 50px; }
.growth-subhead { margin: -22px 0 56px 200px; color: var(--wine-light); font-family: var(--serif); font-size: clamp(24px, 2.5vw, 39px); font-style: italic; line-height: 1.05; letter-spacing: -.035em; }

.pillar-triptych { display: grid; grid-template-columns: 1.45fr 1fr 1fr; gap: 14px; }
.pillar { min-width: 0; background: #202027; overflow: hidden; }
.pillar img { height: 280px; object-fit: cover; object-position: top center; filter: saturate(.84); transition: transform .55s cubic-bezier(.2,.7,.2,1), filter .55s ease; }
.pillar-ai img { height: 360px; }
.pillar:hover img { transform: scale(1.025); filter: saturate(1); }
.pillar-copy { min-height: 324px; padding: 24px; border: 1px solid var(--faint); border-top: 0; }
.pillar-copy h3 { margin: 30px 0 12px; font-size: clamp(23px,2.3vw,36px); font-weight: 480; line-height: 1.08; letter-spacing: -.04em; }
.pillar-copy p { margin: 0; color: var(--muted); font-size: 14px; line-height: 1.58; }
.pillar-copy small { display: block; margin-top: 26px; color: rgba(244,240,237,.55); font-size: 9px; }
.topic-strip { display: grid; grid-template-columns: 1.1fr repeat(3, 1fr); gap: 20px; margin-top: 34px; padding: 27px 0 22px; border-top: 1px solid rgba(255,206,227,.48); border-bottom: 1px solid var(--faint); }
.topic-strip > span { color: var(--wine-light); }
.topic-strip div { padding-left: 18px; border-left: 1px solid var(--faint); }
.topic-strip strong { font-size: 19px; font-weight: 480; letter-spacing: -.025em; }
.topic-strip p { margin: 7px 0 0; color: var(--muted); font-size: 13px; line-height: 1.45; }
.topic-strip > small { grid-column: 2 / -1; max-width: 760px; margin-top: 4px; color: var(--muted); font-size: 11px; line-height: 1.55; }

.aftership-engine { background: #151519; }
.growth-title { white-space: nowrap; }
.experiment-progress { display: grid; grid-template-columns: .7fr .9fr 1.25fr; align-items: end; gap: 18px; }
.experiment { min-width: 0; }
.experiment-image { overflow: hidden; background: #24242b; }
.experiment-image img { height: 230px; object-fit: cover; object-position: top center; filter: saturate(.86); transition: transform .55s cubic-bezier(.2,.7,.2,1); }
.experiment:hover .experiment-image img { transform: scale(1.025); }
.experiment-two .experiment-image img { height: 310px; }
.experiment-three .experiment-image img { height: 430px; }
.experiment-copy { padding: 21px 0 0; border-top: 1px solid var(--faint); }
.experiment-copy > span { color: rgba(244,240,237,.62); }
.experiment-copy > strong { display: block; margin-top: 22px; font-family: var(--serif); color: var(--wine-light); font-size: clamp(37px, 4vw, 66px); font-weight: 400; font-style: italic; line-height: .86; letter-spacing: -.05em; }
.experiment-copy > strong i { color: rgba(244,240,237,.58); font-family: var(--sans); font-size: 11px; font-style: normal; letter-spacing: .08em; text-transform: uppercase; }
.experiment-copy h3 { margin: 22px 0 10px; font-size: 26px; font-weight: 480; letter-spacing: -.04em; }
.experiment-copy p { margin: 0; color: var(--muted); font-size: 14px; line-height: 1.58; }
.experiment-copy small { display: block; margin-top: 18px; color: rgba(244,240,237,.56); font-size: 9px; }
.growth-insight { display: grid; grid-template-columns: 1.4fr .6fr; gap: 50px; margin-top: clamp(88px, 12vw, 180px); padding-top: 38px; border-top: 1px solid rgba(255,206,227,.5); }
.growth-insight strong { font-size: clamp(45px, 6vw, 88px); font-weight: 460; line-height: .94; letter-spacing: -.06em; }
.growth-insight em { font-family: var(--serif); color: var(--wine-light); font-weight: 400; font-style: italic; }
.growth-insight p { align-self: end; margin: 0; color: var(--muted); font-size: 17px; }

.aftership-system { background: #19191e; }
.data-loop { display: grid; grid-template-columns: 1.08fr .92fr; gap: 40px; align-items: center; }
.data-loop-steps { display: grid; grid-template-columns: 1fr 1fr; border-top: 1px solid var(--faint); }
.data-loop-steps article { min-height: 190px; padding: 24px 25px 24px 0; border-bottom: 1px solid var(--faint); }
.data-loop-steps article:nth-child(even) { padding-left: 25px; border-left: 1px solid var(--faint); }
.data-loop-steps span { color: var(--wine-light); font-size: 10px; letter-spacing: .11em; text-transform: uppercase; }
.data-loop-steps h3 { margin: 25px 0 9px; font-family: var(--serif); color: var(--wine-light); font-size: 29px; font-style: italic; font-weight: 400; line-height: .95; }
.data-loop-steps p { margin: 0; color: var(--muted); font-size: 13px; line-height: 1.55; }
.data-loop figure { position: relative; margin: 0; padding: 12px; border: 1px solid rgba(255,206,227,.4); background: #202027; }
.data-loop figure::before { content: "15% → 23%"; position: absolute; z-index: 1; left: 24px; bottom: 36px; color: var(--wine-light); font-family: var(--serif); font-size: clamp(34px,4vw,62px); font-style: italic; line-height: .85; letter-spacing: -.06em; text-shadow: 0 2px 16px #111114; }
.data-loop img { min-height: 250px; object-fit: cover; object-position: left center; filter: saturate(.85); }
.data-loop figcaption { margin: 13px 1px 0; color: rgba(244,240,237,.58); font-size: 9px; }
.system-intro { display: grid; grid-template-columns: 1.2fr .8fr; gap: 50px; margin-top: clamp(88px,11vw,155px); padding-top: 34px; border-top: 1px solid var(--faint); }
.system-intro h3 { margin: 0; font-size: clamp(39px,4.7vw,71px); font-weight: 460; line-height: .98; letter-spacing: -.06em; }
.system-intro p { align-self: end; margin: 0; color: var(--muted); font-size: 16px; }
.document-collage { display: grid; grid-template-columns: 1.1fr .7fr; grid-template-rows: auto auto; gap: 20px; margin-top: 52px; }
.document-collage figure { position: relative; margin: 0; padding: 10px; background: #232329; border: 1px solid var(--faint); }
.document-collage img { object-fit: cover; filter: saturate(.72) contrast(.95); }
.doc-review { grid-row: span 2; }
.doc-review img { height: 590px; object-position: top left; }
.doc-sop img { height: 270px; object-position: top left; }
.doc-manual { max-width: 82%; justify-self: end; }
.doc-manual img { height: 224px; object-position: top left; }
.document-collage figcaption { margin: 10px 2px 1px; color: rgba(244,240,237,.58); font-size: 9px; }
.system-outcomes { display: grid; grid-column: 1 / -1; grid-template-columns: repeat(3, 1fr); margin-top: 20px; border-top: 1px solid rgba(255,206,227,.48); }
.system-outcomes > span { padding: 22px 20px 0 0; color: var(--wine-light); font-size: 10px; }
.system-outcomes > span + span { padding-left: 20px; border-left: 1px solid var(--faint); }
.system-outcomes small { display: block; margin-top: 8px; color: var(--muted); font-size: 11px; letter-spacing: 0; text-transform: none; }
.case-closing { margin-top: clamp(100px,13vw,190px); padding: 48px 0 0; border-top: 1px solid rgba(255,206,227,.5); }
.case-closing strong { display: block; max-width: 1100px; font-size: clamp(42px,5.4vw,83px); font-weight: 460; line-height: .95; letter-spacing: -.065em; }
.case-closing p { max-width: 470px; margin: 32px 0 0; color: var(--muted); font-size: 16px; }
.case-closing > small { display: block; margin-top: 70px; color: rgba(255,206,227,.64); font-family: var(--serif); font-size: 20px; font-style: italic; }
.aftership-case .case-cn-summary { max-width: 880px; margin-top: 34px; line-height: 1.7; }
.aftership-case .pillar-copy a, .aftership-case .experiment-copy a { display: inline-block; margin-top: 16px; color: var(--wine-light); font-size: 11px; letter-spacing: .06em; transition: transform .25s ease; }
.aftership-case .pillar-copy a:hover, .aftership-case .experiment-copy a:hover { transform: translateX(4px); }
.aftership-case .experiment-image img { height: auto; object-fit: contain; }
.aftership-case .experiment-two .experiment-image img, .aftership-case .experiment-three .experiment-image img { height: auto; }
.aftership-case .document-collage img, .aftership-case .doc-review img, .aftership-case .doc-sop img, .aftership-case .doc-manual img { height: auto; object-fit: contain; }

@media (max-width: 980px) {
  .aftership-hero { grid-template-columns: 1fr; min-height: auto; padding-top: 126px; }
  .hero-evidence { width: min(620px, 75vw); justify-self: end; }
  .aftership-layout .case-toc { display: none; }
  .growth-subhead { margin-left: 0; }
  .pillar-triptych { grid-template-columns: 1.2fr 1fr; }
  .pillar:last-child { grid-column: 1 / -1; display: grid; grid-template-columns: 1fr 1fr; }
  .pillar:last-child img { height: 320px; }
  .pillar:last-child .pillar-copy { border-top: 1px solid var(--faint); border-left: 0; }
  .experiment-progress { grid-template-columns: repeat(3, 1fr); }
  .experiment-three .experiment-image img { height: 340px; }
  .data-loop { grid-template-columns: 1fr; }
}

@media (max-width: 680px) {
  .aftership-hero { gap: 38px; padding-top: 111px; padding-bottom: 36px; }
  .aftership-hero .case-overline { gap: 12px; margin-bottom: 48px; }
  .aftership-hero .case-overline span:last-child { max-width: 160px; text-align: right; }
  .aftership-hero h1 { font-size: 16.5vw; }
  .aftership-context, .aftership-meta, .hero-metrics, .pillar-triptych, .topic-strip, .experiment-progress, .growth-insight, .data-loop-steps, .system-intro, .document-collage, .system-outcomes { grid-template-columns: 1fr; }
  .aftership-context { gap: 24px; margin-top: 40px; }
  .aftership-meta { gap: 18px; }
  .aftership-meta span { padding-bottom: 15px; border-bottom: 1px solid var(--faint); }
  .hero-evidence { width: 100%; padding: 9px; transform: none; }
  .hero-metrics { gap: 0; padding-top: 0; }
  .hero-metrics > div, .hero-metrics > div:first-child { min-height: 0; padding: 22px 0; border-bottom: 1px solid var(--faint); border-left: 0; }
  .hero-metrics strong { font-size: 49px; }
  .aftership-layout .case-section { padding: 80px 0; }
  .growth-title { white-space: normal; }
  .growth-subhead { margin: 0 0 38px; font-size: 28px; }
  .pillar, .pillar:last-child { display: block; }
  .pillar img, .pillar-ai img, .pillar:last-child img { height: auto; aspect-ratio: 1.1; }
  .pillar-copy, .pillar:last-child .pillar-copy { min-height: 0; border-top: 0; border-left: 1px solid var(--faint); }
  .topic-strip { gap: 0; }
  .topic-strip > span, .topic-strip div { padding: 16px 0; border-bottom: 1px solid var(--faint); border-left: 0; }
  .topic-strip > small { grid-column: 1; padding-top: 16px; }
  .experiment { display: grid; grid-template-columns: 1fr; margin-bottom: 34px; }
  .experiment-image img, .experiment-two .experiment-image img, .experiment-three .experiment-image img { height: auto; aspect-ratio: 1.12; }
  .growth-insight { gap: 28px; margin-top: 64px; padding-top: 28px; }
  .data-loop-steps article, .data-loop-steps article:nth-child(even) { min-height: 0; padding: 22px 0; border-left: 0; }
  .data-loop figure { margin-top: 10px; }
  .data-loop img { min-height: 160px; }
  .system-intro { gap: 26px; margin-top: 70px; }
  .doc-review { grid-row: auto; }
  .doc-review img, .doc-sop img, .doc-manual img { height: auto; max-height: none; }
  .doc-manual { max-width: 100%; justify-self: stretch; }
  .system-outcomes { margin-top: 2px; }
  .system-outcomes > span, .system-outcomes > span + span { padding: 18px 0; border-left: 0; border-bottom: 1px solid var(--faint); }
  .case-closing { margin-top: 80px; padding-top: 32px; }
  .case-closing > small { margin-top: 45px; }
}

/* Work index v3: the reference page's compact image-and-copy rhythm. */
.work-v3 { background: #141417; }
.work-v3-hero { padding: clamp(126px, 12vw, 180px) var(--pad) 42px; }
.work-v3-hero h1 { margin: 0; white-space: nowrap; font-size: clamp(74px, 13.2vw, 202px); font-weight: 520; line-height: .86; letter-spacing: -.085em; }
.work-v3-hero h1 em { color: var(--wine-light); font-family: var(--serif); font-weight: 400; font-style: italic; }
.work-v3-hero p { max-width: 600px; margin: 29px 0 0; color: #aaa5a9; font-size: clamp(15px, 1.35vw, 19px); }
.work-v3-list { max-width: 1450px; margin: 0 auto; padding: 0 var(--pad) 100px; }
.work-v3-item { display: grid; grid-template-columns: minmax(0, .95fr) minmax(0, 1.05fr); gap: clamp(35px, 4.6vw, 78px); align-items: center; padding: 23px 0; color: var(--white); }
.work-v3-preview { position: relative; display: flex; flex-direction: column; justify-content: space-between; width: 100%; max-width: 510px; aspect-ratio: 1.58; overflow: hidden; padding: clamp(18px, 2.1vw, 30px); border: 1px solid rgba(255,206,227,.22); border-radius: 12px; transition: transform .35s ease, border-color .35s ease; }
.work-v3-preview::before { content: ""; position: absolute; width: 68%; aspect-ratio: 1; right: -9%; top: -27%; border: 1px solid rgba(255,227,239,.28); border-radius: 50%; }
.work-v3-preview::after { content: ""; position: absolute; width: 68%; aspect-ratio: 1; right: -20%; top: -34%; border: 1px solid rgba(255,227,239,.13); border-radius: 50%; }
.work-v3-preview--aftership { background: #252329; }
.work-v3-preview--unite { background: #28252b; }
.work-v3-preview--personal { background: #1e2026; }
.work-v3-preview--unite::before { top: 16%; right: -28%; width: 80%; border-radius: 0; transform: rotate(-22deg); }
.work-v3-preview--personal::before { top: -65%; right: 12%; width: 90%; }
.work-v3-preview > span { position: relative; z-index: 1; }
.preview-corner, .preview-bottom { color: rgba(255,227,239,.65); font-size: clamp(9px, .9vw, 12px); letter-spacing: .13em; }
.preview-mark { align-self: center; color: var(--wine-light); font-family: var(--serif); font-size: clamp(105px, 14vw, 205px); font-style: italic; line-height: .7; letter-spacing: -.1em; }
.preview-mark span { margin-left: 4px; font-family: var(--sans); font-size: .19em; font-style: normal; letter-spacing: -.06em; vertical-align: top; }
.work-v3-preview--personal .preview-mark span { font-family: var(--serif); font-style: italic; }
.work-v3-copy { max-width: 650px; }
.work-v3-kicker { color: var(--wine-light); font-size: 11px; letter-spacing: .09em; text-transform: uppercase; }
.work-v3-copy h2 { margin: 16px 0 16px; font-size: clamp(27px, 2.8vw, 44px); font-weight: 520; line-height: 1.16; letter-spacing: -.045em; }
.work-v3-copy p { max-width: 540px; margin: 0; color: #aaa5a9; font-size: clamp(16px, 1.45vw, 22px); line-height: 1.52; }
.work-v3-link { display: inline-flex; align-items: center; gap: 13px; min-height: 44px; margin-top: 19px; color: var(--wine-light); font-size: 12px; letter-spacing: .08em; text-transform: uppercase; }
.work-v3-link span { font-size: 19px; transition: transform .25s ease; }
.work-v3-item:hover .work-v3-preview { transform: translateY(-3px); border-color: rgba(255,206,227,.65); }
.work-v3-item:hover .work-v3-link span { transform: translate(4px,-4px); }
.work-v3-item:focus-visible { outline: 2px solid var(--wine); outline-offset: 7px; }


@media (max-width: 980px) {
  .work-v3-hero h1 { font-size: 13vw; }
}
@media (max-width: 767px) {
  .work-v3-hero h1 { font-size: 13vw; }
  .work-v3-hero { padding-top: 130px; padding-bottom: 35px; }
  .work-v3-hero h1 { white-space: normal; font-size: 18.5vw; line-height: .9; }
  .work-v3-hero p { margin-top: 22px; font-size: 14px; }
  .work-v3-list { padding-bottom: 70px; }
  .work-v3-item { grid-template-columns: 1fr; gap: 18px; padding: 15px 0 33px; }
  .work-v3-preview { max-width: none; aspect-ratio: 1.62; }
  .preview-mark { font-size: 34vw; }
  .work-v3-copy h2 { font-size: clamp(25px, 7vw, 36px); }
  .work-v3-copy p { font-size: 16px; }
  .work-v3-link { margin-top: 12px; }
}

/* Combined About / homepage */
.portfolio-home { background: var(--black); }
.portfolio-home .reveal { transition-duration: .7s; }
.portfolio-hero {
  display: grid;
  grid-template-columns: minmax(0, 1.16fr) minmax(280px, .84fr);
  gap: clamp(56px, 8vw, 160px);
  align-items: center;
  max-width: 1600px;
  min-height: min(800px, 86svh);
  margin: 0 auto;
  padding: clamp(128px, 12vw, 180px) var(--pad) clamp(82px, 8vw, 130px);
}
.portfolio-hero-copy { max-width: 760px; }
.portfolio-eyebrow, .portfolio-section-number, .portfolio-gtm-eyebrow {
  color: var(--muted);
  font-size: 12px;
  letter-spacing: .12em;
  text-transform: uppercase;
}
.portfolio-eyebrow { margin: 0 0 clamp(34px, 4vw, 62px); }
.portfolio-hero h1 {
  display: flex;
  flex-direction: column;
  margin: 0;
  font-size: clamp(62px, 7.5vw, 122px);
  font-weight: 520;
  line-height: .95;
  letter-spacing: -.07em;
}
.portfolio-hero h1 em {
  color: var(--wine);
  font-family: var(--serif);
  font-weight: 400;
  font-style: italic;
  letter-spacing: -.055em;
}
.portfolio-intro { max-width: 590px; margin-top: clamp(38px, 4.4vw, 70px); }
.portfolio-intro p { margin: 0 0 16px; color: rgba(244,240,237,.78); font-size: clamp(16px, 1.35vw, 19px); line-height: 1.7; }
.portfolio-intro p:last-child { margin-bottom: 0; }
.portfolio-portrait {
  justify-self: end;
  width: min(100%, 430px);
  aspect-ratio: 4 / 5;
  margin: 0;
  overflow: hidden;
  border-radius: 8px;
  background: var(--black-soft);
}
.portfolio-portrait img { display: block; width: 100%; height: 100%; object-fit: cover; object-position: 61% 49%; }
.portfolio-work { padding: clamp(90px, 9vw, 145px) var(--pad) clamp(110px, 12vw, 180px); border-top: 1px solid var(--faint); background: #141417; }
.portfolio-section-heading { display: flex; justify-content: space-between; align-items: end; gap: 40px; max-width: 1500px; margin: 0 auto 58px; }
.portfolio-section-heading h2 { margin: 12px 0 0; font-size: clamp(48px, 6.7vw, 106px); font-weight: 500; line-height: .92; letter-spacing: -.065em; text-transform: uppercase; }
.portfolio-section-heading p { max-width: 340px; margin: 0 0 5px; color: var(--muted); font-size: 16px; }
.portfolio-work-layout { position: relative; display: grid; grid-template-columns: minmax(0, 1.45fr) minmax(280px, .65fr); gap: clamp(50px, 7vw, 120px); max-width: 1500px; margin: 0 auto; }
.portfolio-work-list { border-top: 1px solid var(--faint); }
.portfolio-work-row { display: grid; grid-template-columns: 45px minmax(0, 1fr) 32px; gap: clamp(20px, 2.5vw, 45px); align-items: start; min-height: 158px; padding: 27px 0; border-bottom: 1px solid var(--faint); }
.portfolio-work-number { padding-top: 6px; color: var(--muted); font-size: 12px; letter-spacing: .08em; }
.portfolio-work-details { display: flex; flex-direction: column; align-items: start; }
.portfolio-work-details strong { font-size: clamp(32px, 3.1vw, 51px); font-weight: 500; line-height: 1; letter-spacing: -.055em; text-transform: uppercase; transition: color .3s ease; }
.portfolio-work-details > span { margin-top: 16px; color: var(--muted); font-size: 15px; }
.portfolio-work-details small { margin-top: 8px; color: var(--wine-light); font-size: 14px; }
.portfolio-work-arrow { justify-self: end; color: var(--wine); font-size: 26px; line-height: 1; transition: transform .3s ease; }
.portfolio-work-row:hover .portfolio-work-details strong, .portfolio-work-row:focus-visible .portfolio-work-details strong { color: var(--wine); }
.portfolio-work-row:hover .portfolio-work-arrow, .portfolio-work-row:focus-visible .portfolio-work-arrow { transform: translate(4px,-4px); }
.portfolio-work-row:focus-visible, .portfolio-gtm-link:focus-visible, .portfolio-footer a:focus-visible { outline: 2px solid var(--wine); outline-offset: 5px; }
.portfolio-work-visual { position: sticky; top: 125px; align-self: start; height: 380px; overflow: hidden; border-radius: 4px; pointer-events: none; }
.portfolio-work-visual img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: center; opacity: 0; transform: scale(1.025); transition: opacity .38s ease, transform .55s ease; }
.portfolio-work-visual img[data-preview-image="xeali"] { object-position: center 24%; }
.portfolio-work-visual img.is-active { opacity: 1; transform: scale(1); }
.portfolio-gtm { border-top: 1px solid var(--faint); border-bottom: 1px solid var(--faint); }
.portfolio-gtm-link { display: block; padding: clamp(80px, 9vw, 150px) var(--pad) clamp(86px, 9vw, 150px); }
.portfolio-gtm-link > * { display: block; max-width: 1500px; margin-right: auto; margin-left: auto; }
.portfolio-gtm-body { display: flex; justify-content: space-between; align-items: end; gap: 50px; margin-top: clamp(45px, 6vw, 95px); }
.portfolio-gtm h2 { margin: 0; font-size: clamp(88px, 12vw, 190px); font-weight: 500; line-height: .83; letter-spacing: -.09em; }
.portfolio-gtm h2 em { display: block; color: var(--wine); font-family: var(--serif); font-weight: 400; font-style: italic; letter-spacing: -.07em; }
.portfolio-gtm-meta { max-width: 390px; padding-bottom: 7px; }
.portfolio-gtm-meta p:first-child { margin-bottom: 14px; color: var(--white); font-size: 19px; }
.portfolio-gtm-meta p:nth-child(2) { margin-bottom: 33px; color: var(--muted); font-size: 15px; }
.portfolio-gtm-meta > span { display: inline-flex; gap: 22px; align-items: center; padding-bottom: 10px; border-bottom: 1px solid var(--faint); color: var(--wine-light); font-size: 13px; letter-spacing: .08em; text-transform: uppercase; }
.portfolio-gtm-meta > span span { font-size: 23px; transition: transform .3s ease; }
.portfolio-gtm-link:hover .portfolio-gtm-meta > span span { transform: translate(4px,-4px); }
.portfolio-more { max-width: 1500px; margin: 0 auto; padding: clamp(100px, 11vw, 175px) var(--pad); }
.portfolio-more h2 { max-width: 900px; margin: 0 0 clamp(65px, 8vw, 125px); font-size: clamp(53px, 7vw, 112px); font-weight: 500; line-height: .95; letter-spacing: -.07em; text-transform: uppercase; }
.portfolio-more h2 em { color: var(--wine); font-family: var(--serif); font-weight: 400; font-style: italic; text-transform: none; }
.portfolio-more-grid { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, .8fr); gap: clamp(65px, 10vw, 170px); }
.portfolio-facts { border-top: 1px solid var(--faint); }
.portfolio-facts div { display: grid; grid-template-columns: minmax(140px, .55fr) 1fr; gap: 20px; padding: 23px 0; border-bottom: 1px solid var(--faint); }
.portfolio-facts strong { color: var(--wine-light); font-size: 13px; font-weight: 500; letter-spacing: .07em; text-transform: uppercase; }
.portfolio-facts span { color: var(--muted); font-size: 15px; }
.portfolio-more-copy { max-width: 520px; color: rgba(244,240,237,.8); font-size: clamp(17px, 1.5vw, 21px); line-height: 1.7; }
.portfolio-more-copy p { margin-bottom: 23px; }
.portfolio-footer { padding: clamp(80px, 9vw, 140px) var(--pad) 38px; border-top: 1px solid var(--faint); background: #141417; }
.portfolio-footer h2 { max-width: 1500px; margin: 0 auto clamp(65px, 8vw, 115px); font-size: clamp(75px, 11vw, 176px); font-weight: 500; line-height: .85; letter-spacing: -.08em; text-transform: uppercase; }
.portfolio-footer h2 em { color: var(--wine); font-family: var(--serif); font-weight: 400; font-style: italic; text-transform: none; }
.portfolio-footer-links { display: flex; flex-wrap: wrap; gap: 45px; max-width: 1500px; margin: 0 auto 85px; }
.portfolio-footer-links a { display: inline-flex; gap: 25px; align-items: center; min-width: 175px; padding-bottom: 14px; border-bottom: 1px solid var(--faint); font-size: 16px; }
.portfolio-footer-links a span { color: var(--wine-light); transition: transform .3s ease; }
.portfolio-footer-links a:hover span { transform: translate(3px,-3px); }
.portfolio-footer > p { max-width: 1500px; margin: 0 auto; padding-top: 25px; border-top: 1px solid var(--faint); color: var(--muted); font-size: 12px; letter-spacing: .08em; text-transform: uppercase; }
@media (max-width: 1050px) {
  .portfolio-hero { grid-template-columns: minmax(0, 1fr) minmax(260px, .75fr); gap: 55px; min-height: 0; }
  .portfolio-hero h1 { font-size: clamp(60px, 7.5vw, 90px); }
  .portfolio-work-layout { grid-template-columns: minmax(0, 1.25fr) minmax(220px, .75fr); gap: 38px; }
  .portfolio-gtm-body { align-items: start; flex-direction: column; }
}
@media (max-width: 767px) {
  .portfolio-hero { display: flex; flex-direction: column; align-items: stretch; gap: 44px; padding-top: 118px; padding-bottom: 82px; }
  .portfolio-eyebrow { margin-bottom: 30px; }
  .portfolio-hero h1 { font-size: clamp(55px, 12vw, 84px); }
  .portfolio-intro { margin-top: 37px; }
  .portfolio-portrait { align-self: center; width: min(100%, 440px); aspect-ratio: 4 / 4.8; }
  .portfolio-work { padding-top: 82px; padding-bottom: 100px; }
  .portfolio-section-heading { display: block; margin-bottom: 38px; }
  .portfolio-section-heading h2 { font-size: clamp(45px, 9vw, 70px); }
  .portfolio-section-heading p { margin-top: 22px; }
  .portfolio-work-layout { display: block; }
  .portfolio-work-row { grid-template-columns: 32px minmax(0, 1fr) 22px; gap: 12px; min-height: 0; padding: 28px 0; }
  .portfolio-work-details strong { font-size: clamp(28px, 7vw, 42px); }
  .portfolio-work-details > span { margin-top: 12px; font-size: 14px; }
  .portfolio-work-visual { display: none; }
  .portfolio-gtm-link { padding-top: 85px; padding-bottom: 95px; }
  .portfolio-gtm-body { gap: 35px; margin-top: 42px; }
  .portfolio-gtm h2 { font-size: clamp(76px, 16vw, 120px); }
  .portfolio-more { padding-top: 95px; padding-bottom: 105px; }
  .portfolio-more h2 { font-size: clamp(50px, 10vw, 77px); margin-bottom: 70px; }
  .portfolio-more-grid { grid-template-columns: 1fr; gap: 54px; }
  .portfolio-footer { padding-top: 88px; }
  .portfolio-footer h2 { font-size: clamp(70px, 14vw, 112px); }
  .portfolio-footer-links { gap: 24px; margin-bottom: 75px; }
}
@media (max-width: 420px) {
  .portfolio-hero h1 { font-size: 12.8vw; }
  .portfolio-work-details strong { font-size: 7.4vw; }
  .portfolio-gtm h2 { font-size: 17vw; }
  .portfolio-facts div { grid-template-columns: 1fr; gap: 7px; }
  .portfolio-footer h2 { font-size: 14vw; }
}
@media (prefers-reduced-motion: reduce) {
  .portfolio-home .reveal { opacity: 1; transform: none; transition: none; }
  .portfolio-work-visual img, .portfolio-work-arrow, .portfolio-gtm-meta > span span { transition: none; }
}

/* Case 02: keep the original story and present the supplied evidence at a readable scale. */
.unite-hero .unite-collage { width: 76%; justify-self: center; align-self: center; align-items: center; gap: clamp(16px, 1.3vw, 22px); }
.unite-hero .unite-collage img { width: calc((100% - 44px) / 3); height: auto; object-fit: contain; }
.unite-hero .unite-collage img:nth-child(2) { transform: scale(1.07); }
.unite-case #audience .case-section-header .section-lead { margin-top: 6px; line-height: 1.6; }
.unite-case .twin-evidence { grid-template-columns: minmax(0, 1.2fr) minmax(0, 1fr); gap: 18px; align-items: stretch; }
.unite-case .twin-evidence .twin-room { width: 100%; height: 430px; max-height: none; aspect-ratio: 4 / 3; object-fit: cover; object-position: center 58%; }
.unite-case .twin-evidence-side { display: grid; grid-template-rows: 1fr 1fr; gap: 18px; min-width: 0; }
.unite-case .twin-evidence-side > div { position: relative; height: 206px; overflow: hidden; border: 1px solid var(--faint); background: #fff; }
.unite-case .twin-evidence-side img { display: block; width: 100%; height: 100%; max-height: none; border: 0; object-fit: cover; }
.unite-case .twin-content-crop img { object-position: center 26%; }
.unite-case .twin-comments-crop img { object-position: center 33%; }
.unite-case .campaign-evidence { grid-template-columns: minmax(0, 1.3fr) minmax(0, 1fr) minmax(0, 1.15fr); gap: 16px; align-items: stretch; }
.unite-case .campaign-evidence > div { position: relative; min-width: 0; height: 380px; padding: 0; overflow: hidden; border: 1px solid var(--faint); background: #fff; }
.unite-case .campaign-evidence img { display: block; max-height: none; border: 0; }
.unite-case .campaign-cover-crop img { position: absolute; width: 1350%; max-width: none; height: auto; left: -21%; top: -17%; }
.unite-case .campaign-dashboard-crop img { position: absolute; width: 115%; max-width: none; height: auto; left: -7%; top: -17%; }
.unite-case .campaign-comments-crop img { width: 100%; height: auto; object-fit: contain; object-position: top; }
.unite-case .paid-path { display: grid; grid-template-columns: minmax(0, .38fr) minmax(0, .62fr); gap: 24px; align-items: start; }
.unite-case .paid-path-copy p { line-height: 1.6; }
.unite-case .paid-path-evidence { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; min-width: 0; }
.unite-case .paid-path-evidence > div { position: relative; height: 285px; overflow: hidden; background: #fff; border: 1px solid var(--faint); }
.unite-case .paid-path-evidence img { display: block; width: 100%; max-width: none; max-height: none; height: auto; margin: 0; transform: translateY(-10%); }
.unite-case .execution-grid article:nth-child(2) img { display: block; width: 100%; height: auto; max-height: none; aspect-ratio: 3 / 2; object-fit: cover; object-position: center 65%; }

/* AfterShip: give the divided information cells room without changing their content or rhythm. */
.aftership-case .topic-strip div { padding-left: 32px; padding-right: 32px; }
.aftership-case .data-loop-steps article,
.aftership-case .data-loop-steps article:nth-child(even) { padding-left: 32px; padding-right: 32px; }
.aftership-case .system-outcomes > span,
.aftership-case .system-outcomes > span + span { padding-left: 32px; padding-right: 32px; }
@media (max-width: 980px) {
  .unite-hero .unite-collage { width: min(76%, 620px); }
  .unite-case #audience .case-section-header .section-lead { margin-top: 0; }
}
@media (max-width: 680px) {
  .unite-hero .unite-collage { width: 84%; gap: 12px; }
  .unite-hero .unite-collage img { width: calc((100% - 24px) / 3); }
  .unite-case #audience .case-section-header .section-lead { margin-top: 22px; }
  .unite-case .twin-evidence, .unite-case .campaign-evidence, .unite-case .paid-path { grid-template-columns: 1fr; }
  .unite-case .twin-evidence .twin-room { height: auto; max-height: 380px; }
  .unite-case .twin-evidence-side { grid-template-columns: 1fr 1fr; grid-template-rows: 1fr; gap: 12px; }
  .unite-case .twin-evidence-side > div { height: 220px; }
  .unite-case .campaign-evidence { gap: 12px; }
  .unite-case .campaign-evidence > div { height: 320px; }
  .unite-case .campaign-cover-crop img { width: 980%; left: -15%; top: -12%; }
  .unite-case .paid-path-evidence > div { height: 260px; }
  .aftership-case .topic-strip div,
  .aftership-case .data-loop-steps article,
  .aftership-case .data-loop-steps article:nth-child(even),
  .aftership-case .system-outcomes > span,
  .aftership-case .system-outcomes > span + span { padding-left: 0; padding-right: 0; }
}

/* Work cover photography and concise experience list. */
.work-v3-preview::before { content: ""; display: block; position: absolute; inset: 0; width: auto; height: auto; transform: none; border: 0; border-radius: 0; background: linear-gradient(180deg, rgba(0,0,0,.42), transparent 28%, transparent 70%, rgba(0,0,0,.42)); z-index: 1; pointer-events: none; }
.work-v3-preview::after { display: none; }
.work-v3-preview img { position: absolute; inset: 20px; width: calc(100% - 40px); height: calc(100% - 40px); object-fit: contain; object-position: center; border-radius: 5px; }
.work-v3-preview--personal img { object-fit: cover; object-position: center top; }
.work-v3-preview > span { color: #fff; text-shadow: 0 1px 10px rgba(0,0,0,.75); }
.portfolio-experience-list { border-top: 1px solid var(--faint); }
.portfolio-experience-list > div { display: grid; grid-template-columns: minmax(150px,.7fr) minmax(0,1.5fr) auto; gap: 24px; align-items: start; padding: 26px 0; border-bottom: 1px solid var(--faint); }
.portfolio-experience-list strong { color: var(--wine-light); font-size: 14px; font-weight: 500; letter-spacing: .04em; }
.portfolio-experience-list span { color: var(--white); font-size: 18px; }
.portfolio-experience-list small { display: block; margin-top: 7px; color: var(--muted); font-size: 14px; line-height: 1.5; }
.portfolio-experience-list time { color: var(--muted); font-size: 13px; white-space: nowrap; }
@media (max-width: 767px) {
  .portfolio-experience-list > div { grid-template-columns: 1fr; gap: 7px; padding: 24px 0; }
  .portfolio-experience-list time { margin-top: 3px; }
}